The Role of Employers in Increasing Membership in Your Association

Employers are one of the most influential stakeholders when it comes to growing your association’s membership base. By collaborating with employers in your industry, you can expand your reach, increase membership, and provide added value to both employers and their employees. Here’s how employers can play a pivotal role in supporting your association’s growth and how you can engage them effectively.

1. Highlight the Benefits of Membership for Employers

Employers are more likely to support their employees’ membership if they see tangible benefits for their organization. These benefits might include professional development opportunities, access to industry resources, or increased employee retention and satisfaction. Additionally, designations or certifications earned through your association can enhance the credibility and performance of employees, providing a competitive edge for the organizations that employ them.

Include examples of designations or certifications and their value to employers. Employers are more likely to support their employees’ membership if they see tangible benefits for their organization. These benefits might include professional development opportunities, access to industry resources, or increased employee retention and satisfaction.

Practical Tip: Create an employer-focused brochure or webpage that outlines how your association supports employee growth, leadership development, and access to cutting-edge industry insights.

2. Offer Employer-Sponsored Membership Packages

Simplify the process for employers by offering group membership packages or corporate sponsorships. This encourages organizations to enroll multiple employees at once, making it a cost-effective option for companies.

Practical Tip: Design tiered membership packages that include exclusive benefits for employers, such as advertising opportunities, access to industry reports, or discounted event sponsorships.

3. Provide Customised Professional Development Opportunities

Employers value opportunities that enhance their workforce’s skills and knowledge. Your association can position itself as a partner in professional development by offering tailored programs.

Practical Tip: Collaborate with employers to design workshops, certifications, or training sessions that address their specific needs and challenges.

4. Promote the Role of Associations in Career Advancement

Employees who see the value of association membership are more likely to advocate for their participation. Educating employers about how association involvement drives employee career growth can create strong advocates within organizations.

Practical Tip: Share success stories or case studies of employees who have advanced in their careers through association membership. Highlight these examples in employer-targeted marketing materials.

5. Engage Employers Through Networking and Collaboration

Employers want to connect with other industry leaders and access exclusive opportunities. Use your association as a platform for employer engagement through networking events, roundtables, and collaborative initiatives.

Practical Tip: Host an annual “Employer Appreciation Day” event or exclusive roundtable discussions where employers can share insights, connect with peers, and learn about association initiatives.

6. Leverage Data to Showcase ROI

Employers often want evidence that membership delivers measurable benefits. Use data to demonstrate the ROI of association membership for both employees and organizations.

Practical Tip: Share metrics like increased employee engagement, reduced turnover rates, or testimonials that quantify the impact of your programs on organizational success.

Partner with Grow to Impact to Engage Employers Effectively

At Grow to Impact, we understand the importance of employer collaboration in driving membership growth. We help associations develop strategies to connect with employers, demonstrate value, and create impactful partnerships.

Ready to Grow Your Membership?

Contact us today for a complimentary consultation. Visit GrowtoImpact.ca or email us at info@growtoimpact.ca. Together, let’s engage employers and take your membership to the next level!