Challenge:
A regional healthcare association faced stagnant membership growth and declining engagement.

Our Solution:

Developed a targeted recruitment campaign using member personas and demographic insights.

Implemented a personalized onboarding process to engage new members effectively.

Designed a membership engagement dashboard for tracking retention trends.

Results:

Membership increased by 11% within six months.

Engagement metrics improved by 25%, with higher event attendance and resource utilization.

A sustainable membership strategy was established for long-term success.

Challenge:
A national professional association struggled with planning their annual conference, which had faced logistical issues and low attendance in previous years.

Our Solution:

Conducted an event audit to identify inefficiencies.

Created a multi-channel marketing strategy to increase attendance.

Managed vendor negotiations, reducing costs by 9%.

Collaborated with SME to develop a timely and engaging program.

Results:

Attendance increase 25% compared to the previous year.

Event revenue exceeded targets by 30%.

The event became the association’s highest-grossing conference.

Challenge:
A volunteer-run industry trade association had no clear direction for future growth and struggled to align its board on long-term priorities.

Our Solution:

Facilitated strategic planning workshops with leadership to define a three-year growth roadmap.

Introduced financial controls and reporting processes to optimize budget use.

Conducted quarterly governance training for board members.

Results:

The association gained a clear and actionable strategic growth plan.

Financial reserves increased by 10%, allowing for reinvestment in member services.

Leadership cohesion and decision-making significantly improved.