Advocacy is one of the most powerful tools an association can wield to support its members and advance its mission. By representing the interests of your industry or community, advocacy efforts can drive meaningful change, enhance member value, and position your association as a trusted leader. Here’s how your association can develop and leverage effective advocacy strategies.

Employers are one of the most influential stakeholders when it comes to growing your association’s membership base. By collaborating with employers in your industry, you can expand your reach, increase membership, and provide added value to both employers and their employees. Here’s how employers can play a pivotal role in supporting your association’s growth and how you can engage them effectively.

Strong governance lays the foundation for a well-run association. It ensures transparency, builds trust, and provides the leadership necessary for long-term success. Here’s how to strengthen your governance practices:

Mentorship programs offer tremendous value to your members and your association. By fostering professional growth, mentorship strengthens member engagement and satisfaction. For associations, these programs can significantly improve member retention and attract new members, as they demonstrate a commitment to supporting career development and building meaningful connections. Here’s how to design and launch a mentorship program that delivers value for mentors, mentees, and your organization.

Organizing successful events is a cornerstone of member engagement for any association. From annual conferences to networking mixers, well-executed events can boost satisfaction, foster connections, and reinforce your association’s value. Here’s how to elevate your event management strategy:

In-person conferences are more than just events—they’re an opportunity to reinforce your association’s value to current members and attract new ones. These gatherings bring your mission to life, offering a platform to showcase the unique benefits of membership, build meaningful connections, and position your association as a leader in your industry. Here’s how to leverage in-person conferences as a powerful tool for demonstrating your value proposition.

The landscape for Canadian associations is constantly evolving, and staying ahead of the curve is essential for long-term success. In 2025, associations will need to adapt to new trends that are reshaping how they operate, engage members, and deliver value. Here are three key trends that will define the future of Canadian associations and strategies to navigate them effectively.

An awards program is more than just a recognition platform—it’s a strategic tool that can elevate your association’s value, boost member engagement, and reinforce your community’s sense of purpose. Whether you’re starting a new program or refining an existing one, here’s how to make your awards initiative a key driver of membership success.

LinkedIn is more than just a professional networking site—it’s a powerful tool for associations looking to engage with their members and expand their reach. With a strategic approach, LinkedIn can help you foster connections, showcase your expertise, and attract new members. Here’s how:

An association’s vision and mission are more than just statements on a website—they are the heart of your organization and the foundation for member engagement. When members feel connected to your mission and inspired by your vision, they become active participants, advocates, and champions of your cause. Here’s how to inspire your members and create a shared sense of purpose that strengthens your association.

Recruiting new members is essential for the growth and sustainability of any membership association. While there are countless ways to attract potential members, a straightforward and effective marketing strategy can help you achieve consistent results. Here’s a step-by-step approach to crafting a marketing strategy that drives membership growth.

Certifications are a powerful tool for professional development and industry credibility. Managing them effectively ensures your members receive the full value of these programs while maintaining your association’s reputation for excellence.