Our flagship program
Worth joining. Worth renewing.A member value proposition program for associations
One quarter to find out what your members value most, say it clearly, and build the plan to attract new members and keep the ones you have. Led by people who have run associations.
A short summary: what's involved, steps, timing and price. No call needed.
12 weeks
Fixed price. Two instalments.
Who it's for
A member value proposition, built for the questions every board is asking.
A member value proposition is a clear answer to one question: what does someone get from belonging to your association? Not in your words, in theirs, and different for a student, a mid-career member, a senior practitioner and an employer.
Most associations don't have a value problem. They have a telling-people problem. The value is real; it just isn't landing with the people who decide whether to join, renew, or recommend you. This program fixes that, with evidence rather than guesswork.
Click any line to see how the program answers it.
How it works
Four steps. One quarter. Nothing you haven't seen first.
You approve the survey, the session guide and the workshop agenda before anything goes to members.
Weeks 1–3
01
What you already know
We analyze the data you have: renewals by segment, program take-up, past surveys, engagement. You approve the survey and session guide.
Weeks 4–7
02
Listening
A short member survey and listening sessions with members, lapsed members, early-career professionals and employers.
Weeks 8–9
03
Workshop
A half-day with your team and board: what we heard, where the value lands, where it doesn't, and what to do about it.
Weeks 10–12
04
The plan
Your value proposition by member segment, the messaging to carry it, a 12-month marketing strategy, and product recommendations where the research shows a gap.
What you walk away with
Everything you need to act, and the evidence behind it.
A value proposition by segment. What membership means to a student, a mid-career member, a senior practitioner and an employer, in their words.
The messaging to carry it. Ready for your website, recruitment campaigns, renewal notices and your designation.
A 12-month marketing strategy. Who to reach, with what, when, and how you'll know it worked. New members and current ones.
Product recommendations. Where the research shows a gap members would pay for, we say so, and how to fill it.
A board-ready presentation. You deliver it, with the data, the report and the strategy behind it. All of it is yours.
Your risk is covered
Easy to say yes to. Easy to stop.
We've sat on your side of the table. We know what it takes to bring a new spend to a board, so we've built the program to make that conversation simple.
Fixed price, two instalments
Half to start, half at the workshop. No hourly surprises.
Stop after the workshop
If it isn't what you need, stop there. You keep the research, the findings and the workshop.
You see everything first
Survey, session guide and agenda are approved by you before they reach a member.
Senior people lead it
Executive directors and association executives with decades of experience, from first call to board presentation.
Want to start smaller?
Member Pulse: a three-week member survey with a short findings report.
A quick read on where you stand. If you continue into the full program within six months, the full cost is credited.
Questions we hear
Member value proposition program: the short answers.
We make this easy
Get the details first. Talk later, if you like.
A short summary within a business day: what's involved, the steps, timing and price. Something you can forward to your board chair as it is.
One email with the summary. We don't add you to a list.